Case Study
Search Engine Optimization Case Study
AMPT Calgary Electricians
The primary goal of the SEO campaign for AMPT Calgary Electricians was to increase organic traffic to the website, improve keyword rankings, and enhance the overall online presence. The focus was on targeting relevant keywords related to electrical services while emphasizing the company's commitment to providing top-notch & quality services.
About the project
AMPT Over Electric is a leading provider of home electrical services backed by the expertise of a top-rated residential electrical contractor in Calgary. Committed to excellence, they specialize in delivering high-quality solutions for all your electrical needs. From installations to repairs, their skilled team ensures top-notch service, prioritizing the safety and satisfaction of our clients. AMPT Over Electric is a dependable and expert Calgary residential electrical services provider.
The Challenges
The electric industry is saturated with numerous local competitors, making it challenging to stand out. The major challenges faced during the campaign were as follows:
- Identifying and targeting effective, niche-specific keywords.
- Creating relevant and engaging content for the target audience while ensuring it aligns with search engine guidelines.
- Resolving technical SEO issues, such as site speed, crawlability, and indexation problems
- Converting website visitors into customers.
- Determining the return on investment (ROI) from SEO efforts and accurately tracking key performance indicators (KPIs).
The Solutions
The electric industry is saturated with numerous local competitors, making it challenging to stand out. The major challenges faced during the campaign were as follows:
1.
Implemented local SEO tactics, optimized Google My Business profiles, and created location-specific landing pages.
2.
Addressed site speed issues, fixed crawl errors, and ensured mobile-friendliness.
3.
Acquiring high-quality backlinks from reputable websites.
4.
Developed content that seamlessly incorporated green cleaning practices while ensuring it was still search engine friendly.
5.
Developed a social media strategy that focused on customer engagement, sharing valuable content, and showcasing positive reviews.
Software We Used
Following are the software/tools that were used throughout the campaign and helped us save hours of our time.
Strategy & Objectives
AMPT Over Electric's SEO strategy is designed to achieve several key objectives. First and foremost, the focus is on improving local visibility by optimizing the Google My Business listing and encouraging positive customer reviews, ensuring the business stands out in searches for residential electrical services in Calgary. Keyword optimization plays a crucial role, with a dedicated effort to identify and incorporate relevant keywords into website content, thereby enhancing organic search rankings. The content marketing approach involves creating a regular stream of informative blog posts, articles, and guides related to home electrical solutions, positioning the website as a valuable resource for users seeking expert information. Addressing technical SEO issues such as site speed, mobile optimization, and crawlability is prioritized to improve the overall user experience and search engine rankings. Strategic link-building activities, social media integration, and robust monitoring through analytics tools are also key components, collectively aimed at establishing AMPT Over Electric as a trusted authority, boosting online visibility, and driving organic traffic with the ultimate goal of converting visitors into satisfied customers.
Objectives
1
The primary objective was to position the company as a leading provider of eco-friendly carpet cleaning services, with a focus on attracting local customers in specific geographic areas.
Stratergy
1
Strategic link-building from authoritative sources strengthened the website's authority, while social media integration complemented the overall SEO strategy.
2
Regular adaptation to algorithm updates and evolving user behavior ensured a dynamic approach.
3
Content marketing played a vital role, with the creation of informative and engaging content focusing on carpet cleaning tips, eco-friendly practices, and industry insights.
170%
Increase in clicks & impressions
131%
Increase in page 1 search rankings
91 Keywords
Showing up on 1st page of google
Result:
In 5 months of utilizing SEO services, Green Choice Carpet Cleaning experienced significant improvements in key performance metrics. Clicks increased by an impressive 165%, demonstrating a substantial rise in user engagement. Impressions surged by 131%, indicating a substantial boost in the visibility of the website. The average position improved by 18%, reflecting higher rankings in search engine results.
Increase in searches
171%
Boost in the searches with the local market
Increase in page views
137%
Major improvements in views and brand awareness
Increase in calls
32%
Massive growth in calls from direct customers.
Boost in page rank
143%
Successfully ranked website on target keyword.
In almost 8 months of utilizing SEO and GBP services, AMPT Calgary Electricians experienced significant improvements in key performance metrics. Clicks increased by an impressive 137%, demonstrating a substantial rise in user engagement. Impressions surged by 171%, indicating a substantial boost in the visibility of the website. The average position improved by 53%, reflecting higher rankings in search engine results. The click-through rate (CTR) increased by 22%, showcasing enhanced effectiveness in converting impressions into clicks. Also, 23 keywords start to show up on the 1st page of Google. Also, 32% increase in call rate can be seen and GBP is ranking no.3 in local SEO-3 pack.. Overall, these positive outcomes underscore the success of the SEO & GBP strategy in elevating the online presence and performance of AMPT Calgary Electricians.